The two common ways “low-priced” roofers increase profit

"The two common ways “low-priced” roofers increase profit"

Materials :

1. Old or Defective Shingles:

One of the most common practices of discount roofers is purchasing discounted shingles from secondary markets, or “gray yards.” This secondary market is comprised of old or defective shingles. These are shingles that have either been baking in the sun for an extended period of time and lost some of their integrity, or shingles that simply were rejected by the manufacturer for cosmetic or functional defects. These defective shingles are then sold to discount retailers, as-is, with no warranty.

2. Inferior Materials:

Roofing technology has advanced significantly over the last 20 years and discount roofers know that few homeowners are current with these advancements. Discount roofers know this and often use it to their advantage by neglecting to inform you about your options, such as specialty shingles, synthetic underlayment, premium accessories, etc. Discount roofers often won’t educate you on these options because they cost more, resulting in lower profit for them. Being knowledgeable about the materials available equips you to ask the right questions and ensure you get a high quality roof.

3. Material bait-and-switch:

This unfortunate reality occurs when a dishonest roofer claims premium materials will be installed but substitutes lesser materials to increase profit. Because many homeowners have a limited knowledge of materials, this is easily accomplished. Some examples of this include:

  1. Installing lesser quality shingles than you are paying for
  2. Substituting 3-tab shingles for starter and ridge cap shingles
  3. Substituting traditional roofing felt for synthetic underlayments
  4. Reusing the old, existing felt instead of replacing with new underlayment

Labor:

1. Low-cost/Unskilled Labor:

Roof installers have a wide range of skill levels.
The best crews are in high demand and expect to be treated well and paid well for their expertise.

Unfortunately, most discount roofers neither pay nor treat their installers well, so they are unable to attract and keep the best crews. Often, as a result, their roofs are not installed to the highest standards.

2. Installation Process:

If you pay for the best shingles and components but they don’t get properly installed, what’s the point? There is a right way and a wrong way to install a roof, but usually homeowners cannot tell the difference by just observing. You should only hire a roofing contractor who is willing to document their
installation process in detail. If they are not, it’s generally because they simply do not want to be held accountable to a written standard.

Insider information for you

While some discount roofers might provide a documented installation process, most are using low paid crews that are unlikely to follow it during installation. Underpaid crews are not paid enough to warrant that level of thoroughness.
Remember,  “you get what you pay for”.

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